WCF Insurance - The Multi-Armed

WCF Insurance, a workers' compensation agency out of Utah, needed to target Nevada’s hospitality industry with ads that spoke to the high-risk, fast-paced nature of the job. After all, in hospitality, one tiny mistake could lead to disaster. So, we came up with a multiple-arms concept to show just how many ways things could go wrong.

The campaign was a hit, and a few years later, we were asked to expand it to target small business owners in the retail and medical sectors. Looks like we got the message across loud and clear—so loud, in fact, that the International Photography Color Awards took notice and gave us an award.