Up With Kids Programs

When you work with a children’s theater nonprofit that celebrates self-esteem, teamwork, and glittery jazz hands, you better bring your A game (and maybe a few crayons). Up With Kids is a long-running performing arts program with a bold visual identity that kids recognize instantly. Each season comes with a fresh new theme, and with it, a full branding refresh built around that year's magical world.

I had the privilege to work with Up With Kids and contribute to their evolving visual system. For each theme, I continued their tradition of creating a custom logo based on the iconic “UP” silhouette, then expanded the design system across web, print, and other marketing materials. That included building responsive websites in WordPress using Divi and Elementor, print ads, t-shirts, all while keeping things fun, eye-catching, and easy for both kids and parents to enjoy.