Multiple colorful posters advertising various ice cream flavors and toppings on a brick wall, with a blurred person walking in front.

Tropical Sno Posters


With 40 years in the game, Tropical Sno has mastered the art of turning a simple shaved ice cup into a ten-minute luxury vacation from the summer heat. While Tropical Sno can provide the taste, they needed visuals to complement it. Enter us—and AI.

Did it keep us safe from working with predators like sharks and tigers? Technically, no. But it did help us unleash our creativity and save loads of time during concepting, sketching, prop prep, and planning. That extra time let us focus on crafting bold, mood-setting backgrounds and perfectly photographed Sno cups with props that highlighted their key ingredients. The final visuals made every cup as much a feast for the eyes as it is for the taste buds. So, while AI wasn’t shark-proof in the literal sense, it sure was a lifesaver in the creative process.

A strawberry and coconut flavored frozen treat called Tiger's Blood on a blue plate, with fresh strawberries, sliced coconut, and green leaves around it in a tropical jungle setting.
Dark, possibly forest or night landscape with no discernible objects
An advertisement for Tropical Sno's Shark Attack snow cone featuring blue Hawaiian, black cherry, and gummy sharks, with a snowy red and blue snow cone on a boat surrounded by sharks in the ocean.
Yellow Tropical Sno snow cone trailer with a digital advertisement for a shark attack snow cone flavor and Tropical Sno branding on the side.
A tropical beverage featuring a scoop of vanilla ice cream topped with raspberry syrup in a branded orange cup, set against a beach sunset background with palm trees, accompanied by raspberries and orchids on a wooden surface.
A strawberry shortcake frozen beverage with vanilla cream topped with a slice of strawberry, placed on a bright yellow tray atop a tropical mango cup, surrounded by fresh strawberries and a slice of strawberry shortcake dessert, with a blurred colorful background.
A food truck advertising Tropical Sno shaved ice treats, with a digital sign promoting cream toppings like vanilla, coconut, or banana. The truck has colorful decorations, a menu, and a small container labeled Tips. It is parked outdoors with trees in the background.
Cup of frozen dessert with flavors of strawberry, coconut, mango, and blue raspberry, with fresh fruit and tropical scenery in the background.
Advertisement for tropical snow's new sugar-free frozen treats in pineapple and strawberry flavors, featuring cups of frozen dessert with pineapple and strawberry slices on a wooden surface, with a beach and palm trees in the background.
An advertisement for adding a cream topping to tropical snow treats, with options including vanilla, coconut, or banana. The image features a snow treat topped with cream, placed in a cup with a tropical logo, alongside bananas and a coconut, set against a beach and mountain landscape background.
A blue cup with a tropical snow logo holds a deep-fried ice cream topped with vanilla ice cream, caramel, and whipped cream. The cup is placed on a wooden surface decorated with coffee beans, cinnamon sticks, vanilla beans, and white orchids.

  • — Art Direction
    — Generative AI
    — Food Stylist
    — Manipulation
    — Advertising
    — Print Ads

  • Art Director
    — Nam Tran

    Photographer
    — Jon Vickers
    — Ashton Hansen
    — TJ Fitzgerald

    Graphic Designer
    — Nam Tran

    Creative Director
    — Jeff Martin