Hold On To Dear Live - Bears


After the success of Hold On To Dear Life "Reverse", the organization teamed up with Intermountain Riverton Hospital for a more hands-on mission: keeping kids safe, one tip at a time. They didn’t want just another poster full of bullet points. They wanted something families would actually stop for, something memorable, heartfelt, and just a little bit magical.

Inspired by the campaign’s teddy bear logo, we created a series of window installations. Each tip came to life through layered illustrations, styrofoam structures, window decals, and teddy bears in all shapes and sizes, with parents and kids represented side by side.

The result is a set of safety messages that feels more like a storybook than a PSA.

  • — Art Direction
    — Environmental Design
    — Graphic Design
    — Installation Art

  • Art Director
    — Nam Tran

    Copywriter
    — Shain Wiederholt

    Graphic Designer
    — Nam Tran

    Creative Director
    — Richard Oliver
    — Bryant Marcum