Discovery Hydrovac Website


Turns out, most users know how to scroll. Shocking, right? Studies show that 94 percent of people understand they can scroll, and around 67 percent of engagement actually happens below the fold—if the design gives them a reason to keep going. So for Discovery Hydrovac, we didn’t just stack the essentials at the top. We turned scrolling into part of the experience.

The vertical movement mirrors the way the company works—digging deeper to get the job done. With the right visual cues, we nudged users in the right direction and kept them engaged as they explored. The result is a site that feels natural, responsive, and intentionally layered from the first scroll to the last click.



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A truck clearing fallen trees from a wildfire disaster scene with text highlighting wildfire recovery efforts in California in 2018.

Built From the Scroll Up

We wanted users to feel like they were digging underground. So we built a site that scrolls vertically—like dirt being unearthed layer by layer. The result? A gritty, grounded digital experience that showcases Discovery’s capabilities while keeping their brand rooted in the work.

Everything Reacts for a Reason

We added subtle hover effects, interactive dropdowns, and responsive text so the site doesn’t just look polished—it reacts, responds, and moves with the user.

And because branding only works when it’s consistent, we created a full set of custom icons that tie into the visual system while helping users navigate the site with ease.

Line art illustration of a semi-truck on a black background.
Outline illustration of a person with a stylized pink hairstyle, white face, and wearing a collared shirt with pink accents on a black background.
Neon outline graphic of a hard hat with tools and equipment inside, on neon pink and white lines against a black background.
Illustration of two interconnected gears with dashed pink lines and pink arrow icons on a black background.

Connected from Top to Bottom

Every part of this site was designed to work together—from big moments like the scroll-based storytelling, to the smallest icons and interface details. It’s a site that doesn’t just live on the surface. It’s built to go deeper.

  • — Web Design
    — UX/UI
    — Art Direction

  • Art Director
    — Nam Tran

    Graphic Designer
    — Nam Tran

    Developer
    — Willie Ching

    Copywriter
    — Joel Pino

    Creative Director
    — Jeff Martin