Digital illustration of a smartphone displaying an Instagram page, surrounded by four social media post previews featuring a clock, a person in a hoodie and sneakers, a backpack, and a hand holding a coffee drink, all set against colorful backgrounds.

Beans & Brews Social Contents


You can’t build brand love with stock photos and stale quotes. So when Beans & Brews wanted to perk up their social, I stepped in to illustrate the difference—literally. I developed the brand’s social illustration style from the ground up, then brewed up a steady stream of illustrated posts full of warmth and wit.


From capturing the vibe with soft and bright color palette...

Illustration of a cold coffee drink with ice in a clear cup labeled 'Beans & Brews Coffee House', with a red and white striped straw topped with a small butterfly-shaped decoration, surrounded by colorful flowers and leaves on a red checkered cloth, with a bright, stylized background of blue sky and floating yellow and orange flowers.
A cartoon illustration of a cold coffee beverage in a clear plastic cup with ice, labeled "Beans & Brews Coffee House," surrounded by colorful flowers and two yellow butterflies against a light background.
Illustration of a glass of lemonade with ice cubes, a yellow straw, surrounded by lemons, oranges, green leaves, and small colorful flowers, with the text 'Beans & Brews Coffee House' on the glass.
Pink balloon letters spelling 'PINKY SLIPPER' emerging from a purple bag labeled 'Beans & Brews Coffee House', surrounded by pink flowers and abstract yellow and pink shapes on a pastel background.
Digital illustration of a red backpack with a laptop and notebooks inside, next to a tall plastic cup of iced coffee with ice cubes and a straw, on a yellow background with decorative sparkles and dots, featuring the logo 'Beans & Brews Coffee House' on the cup.
A stylized illustration of a coffee cup with the words 'Beans & Brews Coffee House' on it, surrounded by yellow and white flowers on a peach background with the text 'Flower Power' in a vintage font at the top.

To letting the vibe spill out and swirl around the cup.


From the visual noise of the holidays, and celebration...


To the sweet, quiet joy of “Thanks for being here” or “Love you Mom”


Sometime, I will jazz it up by capturing the life around the cup,


And try to bring the cup to life.


My illustration style even helped launching a few products too.

  • — Illustration
    — Graphic Design
    — Animation

  • Illustrator
    —Nam Tran

    Graphic Designer
    — Nam Tran

    Animator
    — Nam Tran

    Art Director
    — Summer Stanton

    Creative Director
    — Jeff Martin