Launching Arau Baby

Arau Baby is a Japanese brand known for its plant-based, additive-free care products—gentle enough for babies, safe enough for the whole family. Their lineup includes everything from foaming body wash to baby-safe laundry detergent, all designed with simplicity and peace of mind in mind. While Arau has earned loyal fans in Japan, it was still new territory in the U.S. We were brought on to help launch the brand, build awareness, and make sure it didn’t get lost in a sea of pastel packaging and empty promises.

With thoughtful planning and meticulous storyboarding, we rolled out Google display ads, animated social content, and email campaigns to introduce Arau’s gentle, additive-free promise to American parents. But the real highlight? Animating Puku-chan’s monthly mischief. Each short delivered a dose of charm and delight—earning laughs, likes, and plenty of engagement.

By the end of the first quarter, clicks doubled, landing page views doubled, and Puku-chan’s animations were stealing the show.